Privacy Policy

Effective date: August 23, 2025

1) Information We Collect

We collect information in three main ways: (A) you provide it to us, (B) it’s collected automatically, and (C) we receive it from third parties.

A. Information you provide

• Account & purchase details – name, billing/shipping address, email, phone, order contents, and payment transaction details (processed securely by our payment partners).
• Forms & support – messages you send via contact forms, sizing requests, returns, or customer support.
• Newsletter signups – email address and marketing preferences (via our email service provider).

B. Information collected automatically

• Device & usage data – IP address, browser type, pages viewed, time on site, and clicks (via cookies, pixels, and similar technologies).
• Approximate location derived from IP address (city/region level) for fraud prevention, analytics, and localization.

C. Information from third parties

• Payment processors (e.g., Stripe/PayPal) – payment status and limited transaction metadata.
• Shipping & logistics – delivery and tracking updates from carriers/fulfillment partners.
• Marketing tools – email engagement (opens/clicks) from our newsletter provider.

2) How We Use Your Information

• To process orders – take payment, fulfill and ship products, send confirmations and updates.
• To provide support – answer questions, handle returns/warranty, and improve service quality.
• To personalize & improve – analyze site performance, fix errors, and improve content and product selection.
• To send marketing – with your consent or as allowed by law, send emails about products, tips, and offers (you can unsubscribe anytime).
• To prevent fraud & ensure security – verify identity where appropriate, detect abuse, and protect our users.
• To comply with law – maintain records for tax, accounting, and legal obligations.

3) Legal Bases (GDPR/EEA/UK)

If you are in the EEA or UK, we process personal data under these legal bases:

• Contract – to create your account, process your order, and provide customer service.
• Consent – for email marketing and certain cookies/analytics (you may withdraw at any time).
• Legitimate interests – to secure our services, prevent fraud, improve our site and products, and market to existing customers.
• Legal obligation – to meet tax, accounting, and regulatory requirements.

4) Third-Party Services We Use

We share information with service providers who help us operate the store. They may process your data only to provide services to us and must protect it appropriately.

• Website hosting & infrastructure – to run our site and store data securely.
• Payment processors (e.g., Stripe/PayPal) – to process payments; we do not store full card numbers.
• Shipping & fulfillment partners – to deliver orders and send tracking updates.
• Google Analytics – for website analytics and performance insights. Learn more or opt out: Google Analytics Opt-out.
• Mailchimp – to manage newsletters and email campaigns, including engagement metrics. Learn more: Mailchimp Privacy.

We may also disclose information when required by law, to enforce our terms, or to protect our rights, users, or others. We do not sell your personal information. We may use advertising/analytics cookies that some U.S. state laws consider “sharing” for cross-context behavioral advertising—you can opt out in Cookie Preferences.

5) Cookies & Similar Technologies

Cookies are small files that help our site work and help us understand how it’s used.

• Strictly necessary – required for core functions like checkout and security.
• Performance/analytics – help us measure visits and improve the site (e.g., Google Analytics).
• Functional – remember your preferences (like language and cart contents).
• Marketing – help us show relevant content and emails and measure campaign performance (e.g., Mailchimp).

You can manage cookies through our Cookie Preferences panel (where available) or via your browser settings. Blocking some cookies may affect site functionality.

Do Not Track: Our site does not respond to all browser “Do Not Track” signals. You can use the controls above to manage tracking technologies.

6) Data Retention

We keep your information only as long as needed for the purposes described above:

• Order records – typically kept for up to 7 years for tax/accounting/legal requirements.
• Support messages – kept while your request is open and for a reasonable period afterward.
• Marketing data – kept until you unsubscribe or we delete inactive subscribers.
• We also retain information as needed to resolve disputes, prevent fraud, and enforce our agreements.

7) Security

We use administrative, technical, and organizational safeguards to protect personal information (for example, HTTPS, access controls, encryption in transit, and vendor due diligence). No method of transmission or storage is 100% secure. If we learn of a data breach affecting your information, we will notify you and regulators as required by law.

8) Your Rights

EEA/UK (GDPR)

You have the right to request: (i) access to your data; (ii) correction; (iii) deletion; (iv) restriction; (v) portability; and (vi) to object to certain processing (including direct marketing). Where processing is based on consent, you can withdraw consent at any time.

U.S. state privacy rights

Depending on your state (e.g., California, Colorado, Connecticut, Virginia), you may have rights to request access, deletion, correction, and to opt out of certain data sharing for targeted a